IRIE was originally launched in Ethiopia in order to serve the Rastafarian lifestyle.
Realizing the market they were missing out on in neighboring countries, IRIE relocated their factory to the Caribbean and Jamaica. Today, IRIE is a very popular, extra-light rolling paper. It's incredibly thin and made from a 100% natural proprietary blend of hemp.
Like the label says, Irie rolling papers have a simple purpose. Stuff them. Roll them. Smoke them.